Startup Engineering III: From Idea to Business
This page contains general information about the module Startup Engineering III. The module will not be conducted in the summer term 2020, the details of which can be found hier.
Goal of the module
The goal of the module is to let students experience the first stage of a startup's life starting from the initial idea and leading up to a business presentation to a potential startup accelerator.
Format
Startup Engineering III is a team project; students work together in groups to achieve a series of pre-defined milestones. Each milestone is presented in front of the groups, which make suggestions for improvement. Coaches are available to guide and advise the teams.
Recommendation
Students should apply for the course as teams of 2-3 people. Each team should supply a business idea and be able to answer a questionnaire about it.
Questionaire
- What is your idea for an offer (i.e. your product or service)? Please describe your offer in three sentences.
- Who is your offer aimed at (i.e. what is your target market)?
- How does your target market currently obtain what your offer does?
- What will be the benefit of your offer over these alternatives?
- What technologies or processes will you use to implement your offer?
- How long will it take you to build a working prototype of your offer?
It would be further helpful (but it is not necessary) to have attended the courses Startup Engineering I and/or Startup Engineering II.
Lectures
- Graham Horton (Dozent)
Format and Exam
- Credit points: 6 CP
- SWS: 4
- Exam Type: Term Paper
Further Information
- Module Description (PDF)
- Classification with the Curriculum:
- MSc CV / MSc INF / MSc INGINF / MSc WIF: Schlüssel- und Methodenkompetenz
Literature
- Blank & Dorf: The Startup Owner's Manual
- Osterwalder & Pigneur: Business Model Generation
- Ulwick: What Customers Want
- Ries: The Lean Startup
- Christensen: The Innovator's Dilemma
Workload of the Course
Topic |
Lecture |
Exercise |
Revision | Referat | ||
|---|---|---|---|---|---|---|
| Lectures | 016 | 010 | ||||
| Individual Coaching | 026 | 026 | ||||
| Referat | Interaction | |||||
| Problem Solution Fit | 040 | 030 | ||||
| Presentation: Accelerator Pitch | 004 | |||||
| Presentation: Accelerator Report | 010 | |||||
Totals |
Lecture |
Exercise |
Revision |
|||
| 020 | 026 | 036 | 050 | 030 | ||
| Total hours used | 162 | |||||
| Workload for 6 CP | 180 | |||||
| Hours still available | 018 | (for organizational stuff, etc.) | ||||
Links
- Market Size:
- Lean Startup:
- The Lean Startup Methodology (website)
- Minimum Viable Product:
- Value Proposition:
- Build Measure Learn Cycle:
- Business Model Canvas:
- Business Model Canvas Explained (video)
- Business Model Canvas in 5 minutes (video)
- Business Model Canvas with Explanations (website)
- Growth Hacking:
- The definitive guide to growth hacking (blog)
- Eight Ways To Go Viral (blog)
- Landing Pages:
- General Startup Videos:
- How to Start a Startup (video)
- How to Build a Startup: The Lean LaunchPad(video)
- Blogs:
- paulgraham.com (articles)
- andrewchen.co (articles)
- onstartups.com (articles)
- Pitching:
- Linkedin Pitch to Greylock (article)
- Presentation:
- Guy Kawasaki "The Art of the Start": 10-20-30 Rule (video: 26:00-30:00)